TED BAKER A/W '24. LONDON

LONDON BURNING. FOR A/W 24 TED BAKER TAKES INSPIRATION FROM THE GREAT CITY OF LONDON, WHERE STYLE AND THE MEN WHO PUT THEIR OWN STAMP ON A LOOK IS CULTURAL. A PLACE WHERE A STONE STAIRCASE BECOMES SOMETHING CURIOUS, WHERE THE MIXTURE OF CULTURES AND BACKGROUNDS ARE EMBRACED BY ITS UNIQUENESS, WHERE TEXTURE AGAINST TEXTURE AND PATTERN AGAINST PATTERN IS THE NORM. A CITY THAT HAS INSPIRED MANY ARTIST, POETS, MUSICIANS ETC.. SUBSEQUENTLY INFLUENCING FASHION AND THE WAY MEN DRESS. “LONDON HAS ALWAYS OFFERED BOTH TRADITION AND IRREVERENCE. LOOK BEYOND ITS STEEL CATHEDRALS AND SUBURBAN MULTIPLEXES AND YOU WILL SEE HOW DRESS CODE HAS NO CLUE TO A POSTCODE. ITS A CITY THAT EVEN 50 YEARS AGO SAW PINSTRIPES AND SAFETY PINS SHARE THE SARTORIAL LIMELIGHT. TODAY THAT MIX IS EVEN MORE INTRICATE AND INTERTWINED”